Over the past many years, Internet marketers were making extensive use of blogging to build back links in an attempt to improve their search engine rank listings. More recently, micro-blogging platforms such as twitter, friend feed and others are gaining a lot of attention from online marketers. The biggest difference between traditional blogs and micro-blogs is that the number of characters is restricted to 140 in the case of the latter. However, this raises a question. Why should anyone use micro-blogs as it restricts

the number of words that you can use? The simple answer to this question is that it saves a lot of time for you.

The failure rates of blogs of traditional blogs are very high because of the simple reason that bloggers just don’t have the time keeping them up to date. To create a blog, you need to spend a lot of time researching and also type in a number of words according to requirement, ranging from 300 to 1000, incorporate images, links, etc. On the other hand, micro-blogging helps you to get tidbits of information across to hundreds of your followers in a matter of just a few seconds.

Some of the benefits of micro-blogging are:

• They help you to build brand awareness.
• They help you to expand your business network.
• They can be made use of to effectively transmit important announcements to your clients.
• They are helpful in giving as well as getting feedback.
• They help you to syndicate your content quickly.

However, this does not mean that you can do away with blogging. Instead, you can use micro-blogs to promote your blogs. Publishing great content on your blogs and expanding your friends circle on social websites through micro-blogs will help you speed up not only your page indexation, but also rankings for new content. In short, what you should do is determine what the readers would want to see, how to entice them into sharing and linking to your unique content and figure out a way to publish as well as distribute the information to your networks through micro-blogs.